Accomplishments

UX/UI/iA/Visual Design

• Shaped the customer, prospect, employee, and partner experiences by developing creative content and strategy of various software as a service (SaaS) product initiatives, from rough concept through final deployment, balancing business objectives, end-user goals, and technical requirements. Effectively managed multiple projects simultaneously.
• Provided visual design (specifications, look and feel) for 10+ site redesigns. Produced mobile and responsive experiences across digital channels leveraging new design technologies, Design Thinking, and user-centered design best practices.
• Successfully designed data visualizations, low & high-fidelity mockups, typography, navigation systems, artifacts and online pattern libraries for e-commerce sites and corporate intranets.
• Created web marketing campaign, including: 8,000 recipient email-newsletter, e-blasts, social media ads, Facebook landing pages, microsites, and animated banners.
• Familiar with functionality and implementation of following technologies: Google Analytics & metrics, click-through-rate, multivariate testing, card sorting, empathy maps, style tiles, CMS, Storyboards, JIRA-Confluence, Lean Software Development, online account security, skinning and ‘slice & dice’.
• Strong presentation skills including the ability to successfully sell creative work and a natural ability to push creative boundaries.

Creative Direction

• Revamped corporate branding and assumed bottom-line responsibility that resulted in $10,000 in increased sales, stronger brand positioning and improved customer acquisition and retention.
• Managed internal staff and external freelance designers. Responsibilities involved: client presentations, tracking outlays, managing workflow, selecting vendors, assigning, reviewing and approving designs and concepts.
• Served as principle client liaison, by analyzing customer goals and objectives and recommending cost-effective, quality solutions. Developed budget and coordinated production resources to determine milestones and deliverables.
• Created innovative, entertainment/sport specialty products, apparel and packaging across multiple channels for diverse clients: MLB, NHL, NBA, NFL, Disney, Warner Bros. Universal Studios, Great Clips, ESPN, NCAA, Nickelodeon and Coca-Cola that were sold nationwide through a network of 300,000 mass-market retailers.
• Created corporate identity, brand guidelines and B2B-B2C marketing materials, including: presentations, business cards, direct mail, CD packaging, business reply cards, newsletters, calendars, logos, pocket folders, brochures, postcards, posters, bus wraps, labels, billboards, signage, banners and catalogs.
• Designed exhibit displays, marketing pieces, advertisements and edutainment installations for a major summer exhibition that attracted record 193,000 visitors.
• Oversaw complete redesign and production of all content for a 20,000-circulation newsletter. Responsibilities included corporate ad design, typography, directing photo shoots, press checks and press approval.

Knowledge & Skills

• Technical - CSS, Javascript, HTML & HTML5, Process Diagrams, Interactive Prototypes, User Personas and Scenarios, Sitemaps and Flow Charts, Usability & A/B Testing, Wireframes, Information Architecture, Bootstrap, Motion Design, cross browser validation, Typography and Iconography, Agile methodology and environment.
• Tools - Sketch, Figma, Abstract, Proto.io, Photoshop CC, Illustrator CC, After Effect CC, MS Office, Adobe XD CC, Dreamweaver CC, InDesign CC, Figma, Omnigraffle, Acrobat, Fireworks CC, InVision and Axure RP. Mac and PC savvy.
• Soft - Cultivates strong team and creative environment. High attention to detail and quality. Organized, proactive and self-motivated, able to thrive autonomously in a fast-paced. deadline-oriented environment with minimal definition.

Employment History

• SENIOR UX/UI DESIGNER Securian Financial, St. Paul, MN | 04/21-Present
• SENIOR UX/UI DESIGNER Xcel Energy, Minneapolis, MN | 07/20-04/21
• SENIOR WEB & INTERACTION DESIGNER Trane, White Bear Lake, MN | 05/14-07/20
• UX DESIGNER Connexions Loyalty, Eden Prairie, MN | 12/13-04/14
• UX/UI DESIGNER Medtronic, Fridley, MN | 08/13-02/14
• CREATIVE PRINCIPAL Ancestral Arts, Minneapolis, MN | 05/13-Present
• SENIOR ART DIRECTOR Brandspring Solutions, Eden Prairie, MN | 05/07-04/13
• GRAPHIC DESIGNER Creative Group/Bolger Print, Minneapolis, MN | 09/04-05/07
• MERCHANDISE MANAGER J Robinson Athletics, Minneapolis, MN | 02/02-08/04
• SENIOR DESIGNER/ILLUSTRATOR Fotoball USA, San Diego, CA | 01/00-12/02
• GRAPHIC DESIGNER/WEBMASTER Market America Corp., Falcon Heights, MN | 05/98-12/99

Education

• BACHELOR OF ARTS Major in studio and commercial art. University of Minnesota, Minneapolis, MN